INFINITI OF DENVER's pickup and delivery program for service customers has gained national attention from Automotive News this week. What began as a way to add value and convenience for their customers, has become wildly successful for this family-run dealership.

INFINITI OF DENVER launched Home By INFINITI OF DENVER in June 2020. Customers who use the complimentary valet program are more likely to get their safety issues fixed instead of putting them off for the next visit due to time constraints. They never have to step into the dealership, putting time back into their day.

INFINITI OF DENVER will pick up a customer's vehicle, service the vehicle and return the vehicle when service is complete. The service department can leave a loaner vehicle, but approximately 30% of the customers using the program don't need a loaner as most services can be completed in a day.

Although it is expensive & challenging for INFINITI OF DENVER, they believe it is the right thing to do for their luxury customers. The dealership is running about 19 valets a day servicing customer throughout the Colorado front range.

"The secret is out to INFINITI owners in Colorado as we have seen a tremendous success with Home By INFINITI OF DENVER. It is amazing how much our customers have embraced the program," said Chris Smith,owner.