As we look back at the 2020 vehicle sales recap here at INFINITI OF DENVER, in every way, we can say that it was surely a year that will leave an impression! The year’s consumer behavior saw unprecedented dips with the surge of the pandemic early in the year, but these dips were followed by record-setting numbers as the auto industry recovered with the closure of 2020. The vehicle sales at INFINITI OF DENVER contributed to those numbers, and despite the fluctuations, we have proven both locally and nationally that our brand is resilient, innovative, and consistently sought after.
The All-Powerful Allure of the SUV
Following a year-end report from Kelley Blue Book, Cox Automotive chronicled the rise of SUVs once again this past year: noting that mid-size and compact SUVs paired with full-size pickup trucks accounted for half of the auto market sales at over 7.2 million vehicle purchases. The overall industry trends were paralleled by INFINITI’s 2020 numbers, with record-setting performance by both the INFINITI QX50 and the QX80, 2020’s most highly recognized crossover and SUV in the INFINITI showroom.
[1]For the third year in a row, the INFINITI QX50 was bestowed the 2021 Consumer Guide® Automotive Best Buy Award, highlighting the unparalleled value and refinement that consumers want from a luxury crossover. By merging INFINITI’s signature design with both balance and sport stemming from the revolutionary production engine with variable engine compression, the world-class INFINITI engineers claimed the distinguished title. But consumers weren’t the only ones raving about this masterpiece. For the second consecutive year, >[2]the QX50’s VC-Turbo engine has been named to Wards 10 Best Engines and Propulsion Systems. A breakthrough in combustion engine design, the favorable power-to-weight ratio, and the small overall engine size contributed to the well-deserved recognition.>
In a similarly noteworthy performance, [3]the INFINITI QX80 received the 2020 Kelley Blue Book 5-Year Cost to Own Award in the luxury full-size SUV category. The durable and reliable SUV features a 3-row, 8-passenger layout that glides comfortably despite the strength that stems from the 400-horsepower V8 engine due to the Hydraulic Body Motion Control Suspension. The beastly performance paired with the grace and precision of luxury design has made this INFINITI SUV a repeat winner of a lower-than-average cost to own.
2020’s Attention to Health and Safety
After the events of the last year, many were committed to now working from home. Even though bicycle use and walking were on the rise, so was the thrilling prospect of car ownership! Of those who are actively planning to buy a car, Cars.com reported that 1 in 3 are now moving ahead faster due to the pandemic. If avoiding mass transportation has become a priority, be sure to visit us here at INFINITI OF DENVER during our favorite time of year to find the best luxury vehiclefor you.
In addition to the steadily increasing health trends, there has been a greater focus on safety at home, in the workplace, and over the course of the commute.[4]The 2020 INFINITI QX60 proudly received the Top Safety Pick Award from the Insurance Institute for Highway Safety, attracting deserved attention when equipped with available High Beam Assist headlight technology. The QX60 luxury crossover provides for you three rows of seating, a perfectly spacious interior, and advanced safety-first technology such as Backup Collision Intervention.<
Car Buying Value and Convenience
As vehicle sale trends regain their upwards momentum, industry professionals have seen greater emphasis placed on value and convenience in purchases.
In terms of value, consumers are searching for vehicles that deliver high quality features at affordable rates. Like the QX50’s Best Buy Award above,[5]the INFINITI Q60 has been recognized by Vincentric in the 2021 Best Certified Pre-Owned (CPO) Value in America Award. After evaluating the costs associated with a variety of long-term ownership needs, including depreciation, insurance, vehicle servicing, fuel patterns, and more, Vincentric concluded that the Q60 demonstrated outstanding performance with less than expected costs for owning and operating the vehicle.
In terms of shopping convenience, consumers are spending less time physically exploring the market, with those getting ready to purchase an auto doing their research online. At INFINITI OF DENVER, we know that our user-friendly online presence along with our knowledgeable live chat agents both paved the way for becoming [6]Colorado's #1 INFINITI dealer for the year and [7]Reputation.com’s #1 INFINITI Dealer. We are eager to provide top-tier service and recommendations to you during 2021, so contact our team today to find the vehicle that matches your New Year needs.
[1] The INFINITI QX50 has been bestowed the 2021 Consumer Guide® Automotive Best Buy Award in the Premium Compact Crossover segment. This marks the third year in a row the QX50 has been recognized with the award. The Consumer Guide® Automotive Best Buy Award is based on objective ratings and by distinguishing itself through performance value compared to others in the class after more than 150 new vehicles were test-driven.
INFINITI's VC-Turbo engine has been named to Wards 10 Best Engines and Propulsion Systems. The VC-Turbo engine was pitted against 26 nominees with new and significantly improved powertrains from manufacturers around the world.
[3] The INFINITI QX80 received the 2020 Kelley Blue Book 5-Year Cost to Own Award in the luxury full-size SUV category The Kelley Blue Book 5-Year Cost to Own Award honors new vehicles with the lowest projected ownership costs.
[4] Improved headlight performance helps the 2019-20 Infiniti QX60 earn a TOP SAFETY PICK award from the Insurance Institute for Highway Safety
[5] The INFINITI Q60 has been recognized by Vincentric as the winner of the 2021 Best Value in America Award in the Luxury Coupe segment. This award is based on the average of all trim levels for each model from the 2016 to 2020 model years. Costs are based on five years of ownership with an annual mileage of 15,000. The Q60 was also recently recognized as a best certified pre-owned vehicle.
[6] INFINITI OF DENVER was ranked the #1 INFINITI dealer in Colorado according to the INFINITI Direct Sales Report YTD 2020.
[7] Reputation.com ranked INFINITI OF DENVER #1 INFINITI dealer in US. Score is based off of performance on visibility sentiment, engagement & overall reputation score. INFINITI OF DENVER scored an impressive 890/1000. Industry average is 626/1000. *Reputation.com INIFINITI Dealer report ending 11/30/2020.